Expert mobile industry content and consulting
OB Insights provides expert content, research and insight in service assurance, analytics and monetization strategies for 5G networks and services.
The market is at a pivotal point with mobile operators, cloud hyperscalers and application developers all looking to develop new services and industry solutions for enterprises.
Creating effective, high-quality content that resonates with busy decision makers is an ongoing challenge.
OB Insights helps clients to connect the dots to identify early trends and revenue opportunities, unravel market complexity and create compelling B2B content using data-driven insights.
Marketing Strategy
Deliver a story that resonates with your customers
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Market review and trends
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Competitive landscape
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Brand strategy and positioning
Research and Insight
Confirm your instincts with decision-makers and enable your sales team
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Market landscape radar
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Research design and analysis
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Competitor battlecards
Thought Leadership
Stand out from the crowd with high-quality content
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B2B content and campaigns
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Buyer guides, ebooks, papers
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Data shorts, video scripts, infographics
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Case studies and use cases
Solution Marketing
How do your products help customers and what’s unique
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Marketing collateral
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Sales enablement
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Website content
Services
Examples of recent work
About
OB Insights was launched by Sandra O’Boyle in 2015. Formerly an industry analyst practice leader, Sandra has worked in tech media and technology marketing roles in IDG, Heavy Reading, Current Analysis and Rohde & Schwarz in California and Europe.
With 25+ years of experience in consulting and advising service providers, technology vendors, and enterprises. Sandra brings an excellent understanding of the competitive issues and market trends shaping the telecom and IT sectors.
OB Insights manages full project delivery and works with a global network of expert contributors, analysts and media in areas such as cloud, IoT, AI, SD-WAN and cybersecurity.
Why OB Insights
Industry knowledge
Experienced analyst, advisor and marketer who grasps the nitty gritty technical details and clearly outlines technology value to business leaders.
High quality results
Articulates the needs and challenges of communications service providers and develops crisp and high-quality content that resonates and gets their attention.
Data-driven
Creates thought leadership content and compelling data stories to fuel your marketing strategy and campaigns.
Part of team
Works flexibly within your marketing team as a strategic contributor and subject matter expert.
Subject matter expertise
Understands the latest technologies and market dynamics for 5G service assurance and monetization, AI and analytics, and customer experience.
Clients I've worked with
